Being an online entrepreneur involves many responsibilities. One of the most difficult and time consuming tasks would have to be search engine optimization. Most refer to those who specialize in this simply as SEO's. There are a lot of companies and individuals that will provide seo services for a website at a cost. Unfortunately, for those just starting out the cost is a bit too high and decide to dive into seo on their own.

Myself, I decided to jump in headfirst. After reading countless e-books and agonizing over links, meta-tags, and text, I was left with a general idea and many questions. Not everything was a mystery though. One thing was certain, if you're going to do it, do it with Google. Google provides the most relevant optimizing information to start with; http://www.google.com/webmasters/guidelines.phpl

One of the key factors in how Google indexes a website is 'PageRank'. If you have the Google toolbar, then you know all about pagerank. You can download the toolbar (it's free) from google. Gaining pagerank is a complicated process os strategically linking and having your site linked to from other keyword and content relevant sites. It's a lot like a popularity contest, each inbound link is like a vote for your site. Basically the more votes you have, the more popular you are, then the higher your pagerank will be.

There is obviously more to it than that, but I was more concerned with the fact that two of my websites (on seperate domains) have two completely different pageranks for each index. For example; access any website that has a pagerank using http:// -www -.anysite-. com and check the pagerank.(remove the hyphens, they are there to prevent an active link) Now access the same exact site omitting the 'www' and check the pagerank, you will notice the difference unless the webmaster already knows the solution.

Fueled by my curiousity, I dug a little deeper to realize that each domain automatically has two access URL's. Yes, I was new to the internet please stop laughing now. What were these separate ranks doing to the actual rank? In my opinion and that of a few others, it was cutting the actual pagerank in half.

For a simple solution continue on to the second half of this article.

Written by: Diana Lordan Visit this site to find out more about internet marketing through tutorials, free content, products, software downloads, and more. http://www.dianalynnlordan.com Feel free to use this article on your site or to publish as long as the author's resource box stays completely intact and the link is functional. Thank you