Advanced Summary:
This article pertains to real estate search engine optimization (SEO). In this article's usage, real estate SEO is the act of improving a real estate agent's website for better search engine visibility.
In this article we will look at ways to incorporate your keywords and phrases into the title element of each page on your website. But first, let's clarify the definition of title element.
The title element is within the HTML code that makes up each of your web pages. The title element will be near the top of the HTML code, between two tags labeled as "title." You can also see the title tag of a web page by looking at the blue bar at the top of your web browser, up above the navigation buttons and the address bar.
Here's the secret to writing effective title tags. Be sure to include your key phrase at the beginning of your title. If you put it at the end of the title, it will greatly reduce your search engine visibility for that phrase.
For example, let's say you've done your research and found that "Austin real estate agent" meets all the criteria of a key search phrase. So you add the phrase to your list of key phrases, and you decide to build a page around it (or maybe several pages). The first page you create is an article about what makes a good real estate agent in Austin.
The first title that comes to mind might be: "Top Qualities to Consider in an Austin Real Estate Agent." That's a fine title, but if you're going to make it the HTML title of your page (between the title tags within your HTML code), you should move the key phrase toward the front. Here's an easy way to do that: "Austin Real Estate Agents - 7 Qualities to Consider."
Simply by moving the key phrase to the beginning, we have dramatically improved our chances for ranking well for the phrase "Austin real estate agent."
Unless your company name is well-known with strong branding, it's best to put it at the end of the title tag (or leave it out altogether). Also keep in mind that most web browsers will cut the title off after about 10 words, so keep your titles brief.
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