Advanced Summary:
This article pertains to real estate search engine optimization (SEO). In this article's usage, real estate SEO is the act of improving a real estate agent's website for better search engine visibility.
Here's a tip that will make your SEO efforts much more effective. Each page of your website should be focused around a particular key phrase, and the title element for that page should include the actual phrase itself. It's okay for a page to have multiple topics. But for best SEO results, each page should have a primary phrase it focuses on above all others.
What's a Title element?
Search engines give a lot of consideration to HTML title elements. The title element is within the HTML code that makes up each of your web pages. To see the title element, just right-click on any web page and select "View Source." This will show you the HTML code that makes up the web page. The title element will be near the top, between two tags labeled as "title."
The HTML title also shows up in the blue bar at the top of your web browser, up above the navigation buttons and the address bar.
Your HTML titles should be (A) based on your key search phrases, (B) designed to pull in readers like a headline, and (C) relevant to the actual content of the page. Use a different title element for each page of your website; this gives you more search coverage and less redundancy.
Don't confuse the HTML title element with the title or header that actually appears on the web page itself. These two titles come from different bits of code, but they should both reflect whatever the page is about, so chances are they will be similar.
From a search engine's perspective, though, there is only one true page title, and that's the one marked with title tags in your HTML code.
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