Learning to do Search Engine Optimisation (SEO) is one of the easiest skills to learn when it comes to web marketing.
Virtually anyone who can do a bit of HTML programming can learn to do SEO.
SEO is split into two separate categories: The first is on-page optimisation; the second is off-page optimisation.
On-page optimisation is what you do to your site to make it rank better and off-page optimisation is link building.
We?ll start with on-page optimisation:
The first step is to find relevant keywords for your website; these keywords are relevant to your business. For example: If you had a printing business you would select keywords like: Colour Printing, Book Printing, Printing Books in the USA etc.
The next step is to integrate these keywords into your website copy; I would suggest choosing 2 ? 3 keywords and repeating them 4 or 5 times each throughout your home page copy. Try and have the rest of your keywords repeated in your copy at least once.
Also, have your keywords in the title tag, Meta Tags, H1, H2, H3 tags and the ALT tags.
Try and have a good number of content rich pages, I would suggest at least 10. These pages must have the keywords scattered though-out the copy.
The second part is off-page optimisation. This is by far the most important part of getting your website to the top of the Search Engines.
Off page optimisation involves link building, this is the hard part.
You can get links in a number of ways, I will put a * next to the ones that I think are most important.
- Buy Links
- Ask people for links, either by phone or email
- Write Articles
- Write Press Releases
- Register with Powerful Internet Directories *
- Get people to Blog about your Site (Link Baiting / Viral Marketing) *
I will cover the basics of link building.
Firstly, register with a number of internet directories, EG: Yahoo and business(dot)com.
Write a few articles and distribute them around the powerful article directories.
There are a number of places where you can pay people to blog about your site, use them to start a viral marketing campaign. Do get them to include a link back to your site!
Following this advice will give you a massive SEO boost and you should see good gains within a number of months.
