Mistake Number Five: Not Following a Proven System for Creating Killer PPC Campaigns

There are many ways to use PPC marketing in general and AdWords in particular. You can

1) Use AdWords to begin generating traffic to a new website almost immediately.

2) Use PPC to supplement (or augment) your website's position in the SERPs.

3) Use PPC to market someone else's products and receive a commission for any sales you generate. This form of advertising is called "Affiliate Marketing" and is a huge topic in its own right.

Whatever your reason for using AdWords, the process is pretty much the same.

1) Assemble a massive list of targeted keywords that will have meaning to the members of the market you're targeting. These are the words that your market will be typing into Google to find items that interest them (like, hopefully, your product).

2) Group these different keywords into smaller clusters that have a common thread and put these smaller groups of keywords into separate Ad Groups in your AdWords campaign.

3) Write separate ads (Google calls them "Creatives") that are targeted to the keywords in each specific Ad Group.

4) Monitor the results and eliminate the non-performing keywords. This step can benefit you in your natural Search Engine Optimization efforts as well. Why go through all of the time & effort to optimize your website pages for keyword phrases that end up not converting into sales? Test your keywords first using AdWords and then optimize different pages of your website for the best performing keywords.

5) Always run two different ads for each Ad Group. After 100 clicks or so, you'll probably see that one ad is outperforming the other. Delete the underperformer and replace it with a new ad. The original ad that you kept is now your "control" and the process here is simply to try and beat the control with subsequent ads.

Trying little variations is important. I have seen ads double their CTR (Click Thru Rate) by simply changing only one word in the ad.

When I'm creating a new AdWords campaign, my goal is to generate as many keywords as possible, using the different keyword research tools I described to you yesterday.

I then group them into logical groups which become my different Ad Groups in the campaign. I add quotes and brackets to all of the multi-word keyword phrases (which is called Phrase Matching and Exact Matching in AdWords speak) and then I'm off to the races, so to speak.

Writing effective ads to maximize the CTR of your ads is a science which is extremely necessary to your AdWords success but well beyond the scope of this mini course. To learn to write "killer" AdWords ads and to learn to master AdWords in general, I recommend an eBook called AdWords Miracle very highly.

Mastering Google AdWords is a skill that will benefit every online marketer. Because of the ability to begin generating results within minutes of creating a campaign, AdWords is my method of choice for bringing new products to market.

You can even use AdWords to test your market to see if a new product you're excited about is something that excites your market!

All in all, I believe that Google's AdWords program is one of the best advertising methods ever created and effective keyword research is one of the cornerstones of AdWords success.

John Mann has been a full time affiliate marketer for over three years using Google Adwords and Yahoo PPC marketing on a regular basis. If you would like more information on Adwords Miracle read his review here AdWords eBook Reviews If, however, Affiliate Marketing is more your passion, be sure to checkout Affiliate Project X